“Scrum would never work for us here.” It’s a phrase I’ve heard countless times, and it often reflects a deeper resistance to change or a misunderstanding of what Scrum truly is. While it’s true that Scrum isn’t a one-size-fits-all solution, it’s an incredibly powerful framework for teams focused on product delivery. When implemented correctly, Scrum can transform how teams work, prioritise, and deliver value. So, why do so many teams struggle with Scrum?